Part 3: Local Search Marketing - How to Market Your Cell Phone Repair Business
You’ve got your website. You’ve got your email marketing in place— ready to start building your list. It’s now time to take the first steps to getting the word out and the traffic in.
You know that customers are finding businesses through their screens. They’re searching for what they need and search engines are responding in kind. So, it makes sense to get your businesses higher in the search rankings, right?
Yes, absolutely.
Part 4: SEO (Search Engine Optimization) - How to Market Your Cell Phone Repair Store
Your online presence is now in full swing. It’s time to delve deeper into search engine optimization and getting your store found.
A primer:
SEO is all about higher search rankings. People use Google to find solutions to their problems. And
92% of those people
will click a link on page 1.
33% of those clicks
will be on the very first link.
This is where you want to be. This is where everyone wants to be.
And if everyone wants to be there — there will be competition. But never fear. When it comes to small business a targeted and niche approach is the name of the game.
Part 6: Social Media Marketing - How to Market Your Cell Phone Repair Business
Does your phone repair business need to be on social media?
Well, 92% of small businesses
say social is critical to their success. And with the sheer ubiquity of social media — the obvious answer might be a resounding yes. But, knowing you should be on social media doesn’t help to explain the
why or the how.
Let's cover what it is. It's sharing content on social channels to ultimately, bring more traffic into your store.
Before you get into the nitty gritty of it all — remember that it doesn’t need to be any more complicated than that.
Like content marketing, social requires little monetary investment compared to other marketing tactics. But, like content marketing, what you save in money,
you make up for with time
. Social media marketing requires a consistent time investment.
So, if you’re relatively low on resources but are willing to dedicate the time — social media could be the answer. Let’s start with why.
Part 7: Facebook Advertising - How to Market Your Cell Phone Repair Store
Here’s how to make your social media even more effective:
Yep, paid. But you won’t spend anywhere near as much as you would with traditional advertising. In fact, you could spend less than a fraction and have your ad exposed to exponentially more people.
Slumping Canadian Dollar Squeezing Cell Shop Profits
The Canadian dollar has fallen. And there is a chance it could fall even more. Since the beginning of the year, you’ve probably noticed that the costs of goods have begun to increase. Customers have started to notice too.
How quickly things change. Just less than 24 months ago, the dollar was at parity with the US. Your margins were high. Things felt generally positive. Today when looking to buy goods priced in USD, after you’ve added 30%, plus any additional import costs, the prices don’t look as attractive.