If you own a cell phone shop within the European Union GDPR (General Data Protection Regulations) will affect how you keep and manage your customers personal information.
Coming into effect May 25th 2018, GDPR regulations will change how cell phone shops acquire, store and use their customers personal data. The following is a list of questions surrounding the GDPR and how the new rules will affect your business.
What is GDPR?
GDPR stands for General Data Protection Regulation and it is a new European regulation aimed at improving the way personal data is used and protected. GDPR will replace the existing European Data Protection Directive which was adopted in 1995.
What is Personal Data?
Personal data refers on any type of information that relates to a person or customer that could be used to identify that person. This broadly defined concept includes attributes like culture, racial background, physical description, and many others.
From a cell phone repair shop perspective, owners will typically encounter personal data in the following forms:
- Full Name
- Phone number
- Email address
- Repair notes (depending on the contents)
- IMEI’s and serial numbers could be seen as types of personal data as they could be used to identify an individual.
Will GDPR affect Cell Phone Repair and Retail Shops?
Yes. Cell phone shops encounter vast amounts personal data on a daily basis. This personal data comes in following forms:
- Repair tickets – If you track any of the following:Name, Phone Number, Address, e-mail address
- Point of Sale – If you track any of the following: Name, Phone Number, e-mail address
- CRM, Marketing, Email – If you collect names and email addresses for marketing
- Device Repairs – The devices you repair are full of personal data
- Warranties – Details in the warranty records will almost always contain personal data
- Buy Back Devices – Used or refurbished devices may have personal data
- Spreadsheets – If you track sales and repair details on spreadsheets, personal data may be captured here
- Many other activities…
What are the penalties?
2% to 4% of your annual global turnover or up to €20 million. Frequent infractions can result in higher fines.
How will GDPR be enforced?
The details have not yet been detailed, however enforcement will most likely vary from jurisdiction to jurisdiction
How will UK’s Brexit affect GDPR?
For cell phone repair shops in the UK, we expect GDPR rules to also apply. UK officials contributed greatly to the regulation as it stands. Also, the UK’s Data Protection Bill follows the GDPR framework with the possibility of higher fines.
Are you ready?
If you are reading this article there’s a good chance you’re still working through the details on becoming compliant.
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With GDPR day just around to corner, we invite you to signup for our free trial.
Visit www.cellstore.co today!
As always, if there is anything that we can help you with, send your inquiries to email@example.com
To your wireless success,
Alvin – Founder